Powering the next generation of Outcome-Driven Addressable TV
Addressable TV combines the scale & impact of Linear TV with the targeting, optimisation & measurement of Digital
Addressable TV is a full funnel advertising medium that can be used to drive brand awareness and affinity due to it's targeted reach, but can equally be used to drive performance based outcomes further down the marketing funnel through tighter targeting, calls to action and attribution measurement.
"We simplify the complex world of Addressable TV, giving brands and agencies a single, optimised solution to maximise outcomes through our proprietary, household-based ID graph."
Addressable TV advertising is a large and growing opportunity for brands to build their business, but it is an extremely fragmented and complex ecosystem. We help media agencies and their clients to access the whole of Addressable TV via a single holistic, optimised solution that enables them to maximise their outcomes by using our proprietary planning technology powered by our household-based ID graph that has been optimised for Addressable TV.
Jakob Nielsen
CEO & Founder, Broadlab
Broadlab is your single point of access to the entire Addressable TV Advertising landscape
Broadlab's AI-driven Addressable TV platform enables agencies and advertisers to maximize Addressable TV advertising to drive their business objectives across all stages of the marketing funnel. Broadlab provides a holistic one stop shop Addressable TV advertising solution including inventory sourcing and curation, customised audience targeting, campaign activation & optimisation and holistic reporting & measurement solutions.
Ad-Supported Models Lead the Future of CTV
The huge growth in ad-supported CTV leads to improved inventory availability, more extensive reach and deeper targeting, resulting in even better outcomes for brands
Source: IAB
Benefits of working with Broadlab
Maximum Reach
Broadlab works with a huge range of Addressable TV publishers to enable brands to access over 18m UK households. This unparalleled reach and access enables deep targeting and improved reach and frequency outcomes. We work directly with premium publishers to ensure all inventory utilised is high quality, long-form content made for film and TV.
Campaign Optimisation
Through Artificial Intelligence (AI) and Machine Learning (ML) directly integrated into Broadlab's data pipeline, Broadlab continually optimise your campaign outcomes including creative versioning, audience optimisation, impression & budget optmisation and reach & frequency optimisation.
Customised Audiences
Broadlab has built it's own ID graph, optimised for Addressable TV. We work with brands to create custom audiences for your Addressable TV campaign utilising demographic, affinity, interest, intent, search and purchase data to drive your campaign objectives across all levels of the marketing funnel.
Holistic Reporting & Measurement
By utilising advanced data algorithms and insights, Broadlab is able to provide a holistic view of how your campaign is performing across all supply partners. Measurement of full funnel outcomes is enabled through innovative partnerships with ground-breaking measurement solutions.
Want to know more?
Contact us today to learn more about how Broadlab's comprehensive Addressable TV advertising solution can help your business.
Broadlab UK Location: Unit 5, 2nd Floor, The Market Exchange, 12 Macklin Street, London WC2B 5NF
